From natural shampoos and ‘Groovy Goo’ to hair tinsel, big
barrettes and the ‘Big Time Rush’ look, kids will be on the cutting
edge in 2012
By Kate Silver
The hot words for hair and hair accessories in 2011 were
“feathers,” “pink,” and “The Justin Bieber” (followed by “the haircut
formerly known as the Justin Bieber”).
With 2012 just around the corner, we polled kids’ hair-care
specialists across the country to find out what to look forward to in
the coming year. In sum, expect to see their hair accessories big, their
hawks “faux” and their products natural (and smelling like bananas).
This is what else we found:
For older girls, the face-framing long layers are in, says Theresa
Lamb, manager of Pigtails & Crewcuts
(www.pigtailsandcrewcuts.com/glenview) in Glenview, Illinois, and
so are hair tinsels—shiny, metallic strands that are tied into the hair
by a stylist. Those clamp-on feathers, seen on everyone from Steven
Tyler (who’s credited with bringing the plumes to fame) to Jennifer
Love Hewitt, Miley Cyrus, Selena Gomez, Hilary Duff are losing their
allure with the tween crowd, but the trend isn’t over yet, according to
Lamb. “I think the younger girls are starting to get more into the
feathers now, because they’ve seen older siblings wearing them.”
Also popular for girls: The classic bob and braids, including
waterfall and fishtail braids.
Boys spent the last year striving to be Justin Bieber—even long
after Justin Bieber had moved on to a less mussed
look. But now, the boys are asking to look like the guys
on the Nickelodeon series, “Big Time Rush.”
“It’s actually similar to the Justin Bieber,”
admits Lamb. In addition, faux hawks and
skater-like mushroom cuts are popular. But
most of all, Lamb says she focuses on doing
whatever works best with the lad’s hair. “A lot of younger
boys have cowlicks, so you have to work around that and give them a
style that’s good for them,” says Lamb.
Big is better, when it comes to hair accessories—and just about
every girl is will be accessorizing their hair in 2012. Kara Dahn, coowner
of Queen Bee Barrette (www.queenbeebarrette.com), based in
Newburyport, Massachusetts, says that
large barrettes, fluffy flowers and bold,
classic bows are a way of making a
feminine statement. “It’s girly, it’s like
high fashion,” she says. Popular colors for
the coming year include ivory, pink,
orange, brown with polka dots, animal prints and anything metallic
Annie Sayer, co-founder of No Slippy Hair Clippy, Inc.
(www.hairclippy.com), based in Vacaville, California, says that she’s
seeing an increased interest in headbands in all age groups—from
babies through adults. Sayer says she expects bright colors with fun
and whimsical themes to be a big hit in hair
accessories in 2012. “People really want to dress their
kids bright and fun,” says Sayer. “Parents want to
brighten things up, because things have been hard the
last few years,” she says. By spending just $5 to $10,
adds Sayer, hair accessories are a simple way take an
outfit to the next level and make a statement without
spending a fortune.
For years, parents expected kids to share their adult hair
products, assuming that hair of all ages had the same needs. Now,
kids have access to kid-centric lines, made with high-quality
ingredients to keep their hair pure and free from chemical damage.
Dick Hegener, president of Custom Formulations, a hair care
manufacturing company based in Cologne, Minnesota, says that
parents are really embracing more natural products aimed specifically
at kids, including styling aids (i.e. hair-spiking balm),
like Pigtails & Crewcuts’ Groovy Goo. He said that busy
moms on the go gravitate towards Pigtails & Crewcuts’
No No Knots, a detangling spray that makes it easy (and
painless) to make sense of bed head, without
shampooing, and kids are also drawn to products for
their inviting scents, like the strawberry-scented Pigtails & Crewcuts
Berries and Bows conditioner and grape-like Goofy Grape shampoo.
Scott Knapp, account executive with Circle of Friends
(www.cofbath.com), which is based in Los Angeles, says that
shampoo scents such as raspberry and pineapple have also developed
a huge following, and he expects banana to be a popular scent in
2012. In addition, Circle of Friends, which specializes in gentle kids
shampoo that is free of harsh chemicals, including sodium lauryl
sulfates, will be coming out with a new product aimed at kids that’s
similar to Moroccan oil, giving the hair a beautiful finishing shine.
“This is something that’s grown tremendously in the adult category,”
says Knapp. “Moroccan oil is everywhere.”
Knapp adds that the place that Circle of Friends is seeing the
most growth is the lice prevention category. That’s right—prevention.
“In the past, when you were dealing with lice, you were dealing with
treatment,” says Knapp. “It’s been proven time and again that people
are getting more sophisticated, as they realize there are ways of
actually preventing lice from getting into the home.” Circle of Friends
sells a line of products that combine tea tree oil, lavender and other
oils that actually repel lice. “If there is a lice outbreak and the children
are using our products, they will not get lice,” says Knapp.