It’s about Linda Fondren, an entrepreneur who, a few years ago, opened a gym in Vicksburg, Mississippi aimed at women who were intimidated by gyms. She was tired of her home state being called the “Fattest State in the Nation” (now seven years running) and decided to put her money where her mouth is. Her goal was to make working out fun. And she’s done it. Fondren has led the town of Vicksburg, Mississippi to lose a collective 30,000 pounds, and counting.