New client alert! I’m excited to announce that I’m now contributing to Chevy Culture, a lifestyle and auto site sponsored by Chevrolet. Click through for the full post on Chevy Culture, and come back in the next few weeks and months for more.
Which brings me to another topic. Not surprisingly, the world for writers is changing. It’s no news that newsroom and magazine staffs are shrinking and online publications are growing. But other opportunities for writers have been expanding in recent years in the corporate sphere. Chevy is one of the latest additions to my client roster as they develop their Chevy Culture site, a place where readers can check out info about Chevy, but also overall trends, from a growing culture of acceptance of dogs in the workplace to stroller yoga and more.
I think it’s a great direction–for writers, readers, corporations and all involved. As magazines are shrinking word counts and other publications are switching to inexpensive syndicates/content mills, there are businesses out there that do still recognize the power–and value–of the written word. Another corporate client of mine is Well Community Chicago. This is a health and wellness site run by Swedish Covenant Hospital in Chicago. By hiring professional writers to do stories on health issues, using Swedish Covenant’s own doctors and medical professionals as experts, they’re able to keep the community informed while also flexing their own expertise.
As more and more businesses embrace the value of telling a compelling story, I, for one, am more than happy to help them find their voice. I was brought up in more of a magazine mindset than a straight news way of thinking, and I think that’s helped me embrace being a storyteller rather than strictly a reporter. For me, it’s people, places and texture that are the draw, in both writing and reading. Not just the inverted pyramid.